Write to the point
.Not all good writing is effective writing – the kind that conveys the right message, that answers the correct questions, that makes a difference
.If your content is great, you need your text to be write to the point
Content Development
You might have a great idea that is hard to put into words (that will get other people to agree with you, that it’s in fact a great idea). Or you have a great product marketing pitch that doesn't really have the right content. Whatever stage you are at, I can help edit, write or refine your article, presentation, courseware, script, website, post etc.
Content Marketing
Refining a message in content marketing means deep-understanding of the role products take up in users’ lives. Only with this knowledge can content marketing, which is based on authenticity, value, differentiation and a call for action, do magic. I infuse magic to websites, landing pages, facebook and Linkedin. I do not run your web pages for you, but simply deliver well-written posts.
The effective writing talk & train
There’s only one thing I enjoy doing at work as much as writing, and that is talking about it. The effective writing talk & train is a custom-designed workshop that will help your team improve its writing skills, whether it’s for e-mails, blogs, social media, or professional reports. Together we will break content into its components to expose the nature of text; shatter some falls beliefs about writing and get inspired.
Brand Language
Why do companies with great, innovative products that solve real problems, don’t become brands? Why do skilled, talented people don’t become experts? Many times, it’s because they use the wrong language to describe their advantage, like a merely technical language originated in the R&D department, or an existing language of another brand. What they need is a unique brand language which highlights the value, emphasizes the business-model and helps design an experience revolving around the brand.
Hi, my name is Tom, and refining content is a hobby I turned into my profession.
During my studies for a dual BA in Sociology & Anthropology and Film & Television at TAU, I filled an intern position writing for the digital blog of Bascula, an independent center for circus, art and culture in Tel-Aviv. Then I became an account executive assistant at Biran Communications, public relations office specializing in the local film and theater industry. I moved on to Dialogue, organizational consulting, research and training Ltd, where I was an instructional developer, content & copy writer.
Today I run my own business, providing content services to clients of various fields (including high-tech companies and startups, trading entities, public organizations and associations) and this is my dream job!
